12BET Joins Forces with Leeds United as Official Asian Betting Partner

Leeds United has agreed a partnership with 12BET as its official betting partner in Asia.

The partnership will provide the sports betting and casino company, which was founded in 2007, with geo-targeted assets, club IP and other promotional material.

12BET become the latest brand to join the club’s partnership portfolio and will look to engage further with the already large fan base in Asia.

12BET Spokesman, Rory Anderson, said: “We are pleased to have partnered up with Leeds United and look forward to the exciting journey as the club drives to rejoin the Premier League.”

12BET once again becomes an official Betting Partner for Leicester City

Leicester City Football Club, a prominent English Football League team, has officially joined forces with the esteemed online betting brand 12BET for the 2023/24 season. This partnership designates 12BET as Leicester City's Official Betting Partner.

Notably, this isn't the first collaboration between 12BET and Leicester City F.C.; they previously joined forces as official sponsors during the 2016/17 EPL season. 12BET has a strong reputation for partnering with elite sports teams across the globe.

Established in 2007, 12BET offers highly competitive odds, including specialized in-play football betting options. The upcoming Leicester City F.C. matches are anticipated to be a highlight in the sports betting events across all 12BET platforms.

This partnership brings mutual benefits, enhancing the brand reputation of both brands. Having previously sponsored football teams like Sevilla, Arsenal F.C., and Wolverhampton F.C, 12BET has solidified its reputation as a leader in its industry. The partnership is expected to boost both profile and coverage among sports enthusiasts and journalists alike.

12BET becomes official Sleeve Sponsor for Wolves

Wolverhampton Wanderers Football Club are delighted to announce that they will be teaming up with global online betting brand 12BET.

In the announcement, Wolves hailed 12BET as one of the “most recognisable and trusted sports betting brands, with a particular reputation as in-play football betting specialists”..

The agreement will see the 12BET logo displayed on the sleeves of both Home & Away team shirts for the 2022/23 campaign.

Wolves unveiled its new Castore home kit earlier and also revealed details of a new partnership with 12BET for the forthcoming season and the 12BET logo will be adorning the shirts becoming the Club’s new sleeve sponsor.

Russell Jones, General Manager Marketing and Commercial Growth at Wolves, was delighted with their partnership with the betting giant 12BET.

He said: “We are delighted to partner with 12BET as our official Sleeve Partner for the 22/23 season. 12BET have had been a staple in English Football for many years and we are excited to work together to engage 12BET customers and Wolves’ growing fan base in Asia.”

12BET becomes the Official Betting Partner of Triton Poker Montenegro 2019

12BET signed a deal with Triton Poker to be an Official Betting Partner for event Triton Poker Super High Series in Montenegro 2019. The deal with the Triton Poker Series is the first time 12BET has partnered with a poker company, but they have a rich history of successful sponsorship deals including a presence in the fields of snooker, badminton, pool, taekwondo and table tennis, although football has always been their primary focus.

12BET entered the sponsorship market in 2009 after becoming the shirt sponsor of La Liga side Sevilla. 12Bet has also been the Official Betting Partner of English Premier League (EPL) sides Swansea and Leicester City, the latter in the wake of their stunning 2015/16 triumph and currently hold official betting partners title for Arsenal F.C.(2016-19) in Asia.

The Triton Poker Super High Roller Series Montenegro 2019 will be the most ambitious Triton event to date, with ten events spread between May 5 – 17, including the €110,000 buy-in Triton Poker Series No-Limit, Hold’em Main Event, and the €110,000 buy-in Short-Deck Main Event.

Triton Poker was founded in 2015 by the Malaysian businessman, philanthropist and poker lover, Richard Yong, who felt there was a gap in the market for an exclusive tournament series for affluent businesspeople and high-end professional poker players set in some of the most luxurious locations in the world all in the name of charity. Funds from Triton Poker events have helped charitable organisations such as Project Pink and the Red Cross.

Previous winners of Triton Poker events include Fedor Holz, Daniel ‘Jungleman’ Cates, Justin Bonomo, Timothy Adams, John Juanda, Dan Colman, Jason Koon, Phil Ivey, and Mikita Badziakouski. For further information on the Triton Poker head to www.triton-series.com or contact info@triton-series.com. If you need any information on tournament info or buy-in details email vip@triton-series.com.

Badminton England announces 12BET as a Partner of the YONEX All England Badminton Championships

Badminton England, the award winning national governing body for badminton, is delighted to announce a new partnership with 12BET which sees the global online betting brand become the Official Betting Partner of the YONEX All England Badminton Championships for the next three years.

Now into it’s 109th year, and positioned as one of the Super 1000 events on the international World Tour, this prestigious annual Championships is the oldest and largest badminton tournament in the world, which sees the best players fight it out to join the YONEX All England’s legendary list of champions.

Adrian Christy, Badminton England’s Chief Executive, said: “I am delighted to welcome 12BET into badminton and to the YONEX All England Open Badminton Championships, one of the ‘must see’ events on the sporting calendar.

“We are constantly seeking partners who will not only enable us to further develop the Championship but who will bring greater fan engagement and experiences across our events and activities - I am really excited with some of the plans that 12BET have for our flagship event.”

12BET spokesman Rory Anderson said, “We are impressed by the huge reach of the Yonex All England Badminton Championships, especially in Asia which is a key market for 12BET. For this reason we are pleased to be able to sign a three year partnership agreement where we can promote our betting services to a large, engaged audience”.

12BET will partner with Badminton England from the 2019 YONEX All England Open Badminton Championships, being held at Arena Birmingham from 6 – 10 March.

12BET Sponsors West Bromwich Albion for the Second Time

Albion are delighted to announce that they will once again be teaming up with in-game betting specialists 12BET.

The multi-year agreement will see the 12BET logo displayed on the back of the first team shirts and shorts for the 2019/20 & 2020/21 campaigns.

The Baggies have already launched the first of their new kit designs for the forthcoming season and the 12BET logo will again be adorning the shirts - continuing a partnership established in 2017 when 12BET became the Club’s first-ever sleeve sponsor.

Simon King, Albion's Chief Commercial Officer, is delighted the Club and 12BET have continued their partnership.

He said: "Following a season filled with significant coverage both at home and abroad, we remained confident that the Club continues to offer a fantastic proposition – something that is certainly highlighted by this partnership.

"12BET are an established brand in this space, and are a joy to work with. We’re certainly pleased with our new agreement and that we can continue to work together beyond the new season.”

12BET spokesman Rory Anderson added: "We were delighted that we could once again partner with West Bromwich Albion, a Club with a rich history, and one with a track record of success in this division.

"We’re certainly looking forward to the new campaign and hope it’s a successful one for all.”